What is Content Marketing?
Content can refer to any type of information created and shared online, such as text, images, videos, audio, or infographics. It is the substance or material used to convey a message or convey a specific meaning to a target audience.
In the context of content marketing, content is usually created with the goal of appealing to, informing, or entertaining a specific audience. This can include blog posts, articles, social media updates, videos, podcasts, whitepapers, eBooks, and more. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.